Q&A with iSoftBet: the secret to keep the players entertained

iSoftBet is a company specialized in online games, with particular regard to virtual slot machines. Its strength is in the design of his games, capable of giving the thrill and excitement of live play, expertly mixed for a unique result. iSoftBet is a company that has also specialized in the supply of online casino games: founded in London in 2010, it has managed in a few years to create a space in the iGaming sector thanks to the quality of its products.

iSoftBet’s philosophy is to create games that attract the customer’s attention. The mission of the brand is to always put players, their commercial partners and operators at the center of the team’s work. In this interview, they share with us some key points regarding their business. 

You started in 2010, when the online gambling industry was taking its first steps and there were not as many software houses as today. How did you stay relevant all this time?

The key to our survival over the years has been the quality of player experiences that our various products have consistently provided, and this is thanks to the creativity and drive of our fantastic team.

It’s all well and good trying to stand out from competitors, but this often comes at the price of offering a truly enjoyable gaming experience. Making games different for the sake of being different has never worked out as a long-term strategy for any brand. Instead customers must be provided with a selection of experiences that cater to all player types.

It is also crucial to remain flexible and agile to keep up with the emergence of modern technologies and trends. 2022 has seen a surge in popularity of social slot experiences and multiplayer games that provide a sense of community, and with operators starting to explore the possibilities of the metaverse, the future is filled with seemingly endless opportunities. It’s all about riding the waves and delivering to customers exactly what they want when it comes to entertainment.

How would you describe iSoftBet’s slot portfolio?

Our slot portfolio proudly boasts more than 160 proprietary titles, in addition to more than 3,500 games being offered on our Games Aggregation Platform.

From Hold & Win products, Megaways™ titles and our Twisted Tales series to slots that utilise unique maths models and immersive bonus features to elevate player experiences to new heights, we can offer our global network of operators an exceptional range of content that facilitates player preferences all around the world.

The Twisted Tales series concept allowed us to explore thrilling stories from history and add our own unique twist to them, with the top-performing Moriarty Megaways™ exploring the adventures of Sherlock Holmes’ greatest adversary James Moriarty.

This year you launched Arena, your new entertainment platform. Would you talk about this platform to our readers?

Arena is our recently launched, fully integrated player engagement solution. This powerful suite of marketing tools is available across 150+ iSoftBet proprietary games, as well as an additional 8,000 game titles offered through our Games Aggregation Platform.

Arena offers Jackpots, Freerounds, Multi(Cash) drop functionality as well as tournaments and achievements engines, all in one platform to reward the players and boost the engagement rates. By developing a new space for entertainment with a set of robust player engagement tools, we look to usher in a new era of customisable gaming that benefits both players and providers alike.

We know that you provide the opportunity to customise iSoftBet games. How does this happen? Could you provide some examples?

iGaming is becoming an increasingly crowded space with new games being released on a weekly basis, so naturally providers are trying to locate new ways to compete and attract a bigger share of the market.

While there will always be a core group of players who prefer the more traditional games, there is a bigger majority who choose to embrace brand new concepts and innovations. By giving players exactly what they want in terms of customisation, we deliver them a sense of agency that other platforms struggle to compete with.

ISoftBet is very strong in European markets but you also distribute your content in Colombia. How does your marketing strategy change in South America?

South America is a hugely exciting region for iGaming for a multitude of reasons, and as more and more markets embrace regulation, we’re excited to continue growing our reputation and foothold in the continent.

We like to think that some of our games are so strong, both aesthetically and operationally, that they can perform well across any demographic. That said, each market in the region is nuanced in their own ways, with each possessing an entirely unique retail heritage when it comes to casinos in comparison to Europe and the rest of the world.

We have always done the research that allows us to develop mechanics that are popular with both new demographics and those that have enjoyed our products for years, and it has paid dividends.

Can you tell our readers something about your next releases?

We are always developing and further enhancing our engagement and gamification tools, but the rest of the year is set to be headlined by a few key upcoming product launches which is very exciting.

We’re committing to delivering the very best in terms of gaming experiences, so players can expect a collection of slot titles that have potential to become long-term staples of not only our collection, but also of our operator partners’ offerings.