Luca Richter from EURASIAN Gaming: New games and conquering new markets in the iGaming industry

I think that iGaming is “never sleeping” industry and that the future is closer than we think. New payouts, game themes and features are coming very fast and I think that one day players could challenge themselves in an “all in one” gaming experience.

What I mean is an environment in which you can pass from skill games to slots and from virtual to live sportsbook in just one product. This is not going to happen soon but I think that the “new frontier” of the industry could be a gaming platform in which you can choose one experience and move to another one without leaving the original suite.

In a closer future I think that we will experience a more social iGaming in which players will be always more engaged in clusters and will have the chance to bet together not only in a competitive way but in co-operative one too. For lack of a better word I’d say a “multiplayer betting” mode.

Changes are always fast and we’re full of examples. Right now, we have games that are always more perfect and that offer better look and feel and engaging features and payouts. Let’s think about Megaways, Drop&Wins, or Buy-Bonus. What about new kind of games? Just think about Virtual Sports. Only a few years ago all of this was unthinkable.

In EURASIAN Gaming we pay a lot of attention to trends and news related to the industry and we always provide state of the art products. Sometimes we’re able to anticipate them. Three years ago we were among the very first providers in developing and certifying video-bingos. That was a brand-new kind of game, and several operators requested them and had good results.

For the next future we have some interesting surprises, but I don’t want to anticipate them.

EURASIAN Gaming is focused on Slot Games, Video-bingos and Fish Hunting Games. The last ones are pretty popular in Asia but are gaining attention also in other markets (e.g. Latam). I think that what distinguish our products is the care we put in each key element: design, logic, features and experience. Many of our partners provided very good feedback regarding the look and feel of our games.

It’s hard to say…but I think that one of them is that when we approached the industry and proposed our brand to operators and aggregators, we could provide more than 50 games at that time. It’s not easy to propose yourself with only 10 or 20 titles. We worked a lot before being ready to “join the fight”. We were certified for Italy when we approached the market and maybe this helped us too. The simple fact that we could count on a such license, yes it goes for a single country but is very hard to obtain in terms of evaluation process, maybe provided us a more interesting “business card”. In addition to that since the beginning we’ve been capable of releasing new games with at certain speed. Having the chance to provide 1 new title per month or so allows you to maintain high the interest of customers on your brand. This too has been very helpful for building new partnerships and increase our market share. It has not been easy but now we’re live on more than 100 casinos, we have several certifications, and last but not least we can count on very important and international aggregators.

This is what we’ve been able to release in a little more than 3 years and we’re really proud of it. Of course, there’s a lot more to do and the competition is huge, but I think that we absolutely achieved something together as a group.

Our plan is to increase our market share with new certifications, new state of the art games and features, and a very flexible approach.

Like I said before there are some interesting surprises, but I wouldn’t like to uncover them too soon. Let’s say that in a very short time we will be able to provide much more engaging products in terms of design and gaming experience…so stay tuned!