Vsevolod Lapin, COO of Playson, tells us about “The Playson experience”

Playson is a very prolific company: their portfolio consists of a collection of more than 300 video slots available with Playson experience different themes such as circus, medieval parties, ancient and modern civilizations or great classics such as fruit or ancient Egypt. Players can also choose other types of entertainment such as table games and cards such as Poker, Blackjack or Roulette. Among their most popular games, we find the series dedicated to the wild animals of the prairie which combine special features such as free spins and fascinating animation effects.

Today we have here on Slots-777 Vsevolod Lapin, COO of Playson, who talks about the “Playson experience“.

You operate in different markets at the moment, enjoying great success with the public. What are your promotion strategies?

From a business point of view, we want to focus on regulated markets and meet their regulatory requirements, ensuring that players can enjoy our games safely. Additionally, we want to enhance the quality of our products and supporting services such as our promotional and analytical tools.

We also aim to improve the speed at which partners can integrate our content, enhancing the ease at which our popular titles can be incorporated across a variety of online casinos in different markets. Similarly, this approach of improving our service across markets extends to our customers, as we want to deliver fast and efficient customer support regardless of location.

“The Playson experience” is all about an agile business strategy with beautifully curated products that drive great commercial results. We’ve always considered our customers when developing games and a customer centric approach is taken across all business operations – product, sales and support. That’s what our brand stands for.  

Virtual Reality is more and more popular among players but it looks like that in the gambling sector this trend has never really caught on. What is your opinion on that? Have you considered adding this technology to your games?

As a supplier we take into consideration the demand of players, initially virtual reality had a niche following, therefore this influenced our decision to not progress with this vertical. Another reason was that the hardware remained bulky and was too dissimilar from what the mainstream user was used to.

We have bigger hopes for augmented reality and the metaverse. This is still in its early stages, especially for slots and casino. We’re excited to see where and how augmented reality and the metaverse market picks up gambling products. Both have great potential to introduce social aspects to the online environment that you see in land-based casinos, allowing players to see each other at slot machines and on the casino floor, combining to deliver an exciting and futuristic ambiance.

Although, like I said before, it’s still quite early– once this space picks up and we gain a better understanding of it, we will analyse what opportunities the area holds for our games and explore our options.  

What are the most popular slot machine games on the Italian market so far?

Italy is a vibrant market that recently revealed some impressive figures, especially for online casino. The market has continued to grow and doesn’t seem like it will slow down anytime soon. Therefore, it’s no surprise that our games perform so well in the country.

Currently, the top five performing Italian Playson games are Book of Gold: Multichance, Legend of Cleopatra Megaways™, Solar Queen, Buffalo Power: Hold and Win and Joker’s Coins: Hold and Win.

Each of these titles offer players a riveting gameplay and absorbing designs, deploying different game themes and mechanics to appeal to a wide audience. For example, Legend of Cleopatra Megaways™ encompasses the mesmerising Megaways mechanic which gives players a seemingly endless number of ways to win. While our Hold and Win titles include a range of exciting features that influence how players progress and capture prizes through the gameplay.  

Can you tell us about your tournaments? What are the strengths of this product?

Our promotional offering is what separates Playson from others in the market, as our range of tools are proven to raise player engagement and retention levels for operators. This is best represented by our innovative mechanics Cash Blast and Reel of Fortune. Both of these give players the chance to win additional rewards, the thrilling Cash Blast tool distributes random cash prizes to players across the game, while the Reel of Fortune allows players to collect virtual coins which they can use to win additional coins or cash prizes.

As for our tournaments, they help engage both traditional players and high rollers, allowing these two distinctive demographics to come together and compete in the same arena. The point-earning mechanics that we use for tournaments allows players to enjoy a large-scale network tournament that lets them compete with other users in a fun and safe way.

We organize our tournaments on a monthly basis, our recent tournament was the exciting May CashDays network tournament, which I’m delighted to say went down the usual path of offering players with a whole week of slots-focused entertainment. 

Besides slot machines, what are the most popular Playson products?

Aside from slots, our portfolio also offers some table games to players that are after something different. However, our main focus has always been on slots development, releasing around 15 to 20 slots a year.

Our priority has always been on the quality of games and making sure that we design slots that excite, entertain and captivate players. When designing our titles, we aim to include engaging mathematics which is wrapped in beautiful aesthetics.

Do you have any news you can share with our readers about the next releases?

First of all, you can expect two exciting game releases in the coming weeks. One of these titles will be significantly different from what Playson has done before, allowing us to deliver on our goal to provide a variety of games. We can’t disclose much, but all I can say is that it will offer a fresh and healthy glimpse into the world of slots!